See It. Feel It. Save it.
... and yourself.
We spend much of our lives chasing success - building careers, achieving goals, accumulating wealth. Nothing wrong with that.
Yet somewhere along the way, we stopped paying attention to the one place that keeps us alive, makes our health and wealth possible.
SeeFeelSave is an experiment that connects both and is built around a simple belief:
To care enough to save it, we first have to see it.
To truly see it, we have to feel it, experience it.
And perhaps in the process of reconnecting with nature, we reconnect with ourselves.
why la ruta?
This fall I am riding the toughest mountain bike race in the world.
Not because racing matters.
Because I believe difficult moments reconnect us with something we've lost.
